Working with me

I take on a small number of advisory engagements at any given time.

That selectivity is intentional. I don’t take on more clients than I can think carefully about, and the people I work with tend to be looking for the kind of attention that makes selectivity necessary.

The work usually takes one of three shapes.

Fractional CIO / CTO
A standing relationship with a single organization, usually one to two days a week, focused on technical strategy, infrastructure decisions, product direction, and the place where creative ambition meets engineering reality.

This is best for organizations that need senior technical leadership, but don’t yet need — or want — a full-time hire.

Advisory
Less embedded than a fractional role. Usually a few hours a month, working alongside founders, executives, or existing teams on specific decisions: architecture choices, build-versus-buy questions, vendor evaluations, AI strategy, product direction, or moments where creative and technical judgment need to align.

Some advisory relationships run for years. Others are shaped around a specific decision or project.

Board seats
I serve on a small number of boards in spaces where I have specific perspective: DTC and beauty, media and entertainment, marketing and advertising technology, and businesses where technology is becoming central to the model.

I am selective about new board work and usually take it on only when the existing board would benefit from the kind of creative-technical perspective my career has produced.

The organizations I work with are usually in one of three moments.

They have ambition that exceeds what their current technical capacity can deliver.

They are about to make a foundational decision — a platform commitment, a stack choice, a build-or-partner question — and want a senior outside read before they commit.

Or they have a creative or strategic problem that looks technical, but is really about how ambition, product, infrastructure, and execution need to relate to one another.

The work tends to compound. Once organizations get used to having that perspective in the room, they tend to want to keep it there.

This work does not sit apart from the rest of Curated Future. It is part of the same practice that produces the writing, research, and protocol work found elsewhere on this site. Clients who hire me get access to the same thinking the writing reflects, which is often why they hire me in the first place.

If this fits something you’re working on, the best path is to write to me directly at Rey.Peralta@CuratedFuture.com.

Tell me what you’re trying to do, where you are now, and what you think the shape of the engagement might be. I read everything that comes in and respond personally, though not always immediately.